How content marketing can sell your home

content marketingIf you have been involved in selling a home, you may have heard of the term “content marketing.” But what exactly does that mean? According to the Content Marketing Institute, it is defined as the “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.” Here are a couple of ways content marketing can work for your real estate transaction.

Blogging. One of the most popular examples of content marketing is the blog. The term blog is a shortened form of the word “web log,” which is essentially a website, or section of a website, consisting of entries (or posts). These posts appear in reverse chronological order and are often accompanied by a photo. A blog post is typically a 200-400 word story that shares news, information or an opinion on a particular subject. By creating, or having your agent create, real estate stories about your local market or your specific listing, a blog will attract the attention of potential buyers that may be interested in your property.

Social media. The simplest form of content marketing is social media. Facebook, Twitter and Instagram are the most popular social media platforms. What differentiates social media marketing from other content marketing is its concise nature. Many of the platforms have character limits or are designed for the user to post only brief updates, photos or links that are fast, fun and easy to follow. You and your agent can market your home to specific audiences where interest will be greatest.

 

 

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