What to do when your home won’t sell

can't sell houseIf your house has been sitting on the market for a while, don’t panic. Experts agree there are several common obstacles to a successful sale and some very simple strategies for overcoming them. If your patience is wearing thin, consider these tips to get your slow-moving house on the fast track.

Adjust the price. One of the most important factors in any real estate transaction is the price. If your home hasn’t had any viable offers, it may be time to reevaluate the asking price. Analyze comparable sales in your neighborhood, and look at market trends. Lowering the price may help bring new buyers to the table.

Clean and stage. Take a good, hard look at the shape of your home. If it’s been a while since you’ve had a deep cleaning, it may be time to invest in a professional service. Once you’ve cleaned and decluttered, consider staging your home to look more streamlined and appealing to a wide variety of potential buyers.

Make necessary repairs. You may not be willing to spend additional funds on home improvement for fear of losing on your investment. But if your house isn’t getting the offers you were hoping for, it may be time to pay up for improvements that will make it look more attractive.

Improve your home’s marketing plan. Assess the current sales plan for your home, and resolve to kick it up a notch. Work with your real estate agent to create a description that will draw buyers in. If it’s been a while since photos of your home have been taken, consider redoing your photo gallery. Hire a new photographer with a fresh eye — and insist on the highest quality. You may also consider investing in a promotional video that can be shared on websites and social media platforms.

Buy a home warranty. If you have an older home that may be in need of repairs down the road, buy a home warranty now. For a minimal monetary investment, you can offer this added protection to potential buyers, who will be covered in the event of an unexpected expense.

Find a new agent. If you’ve covered all of your bases and still haven’t had any interest, consider hiring a new real estate agent. If your current representative isn’t able to give you the time and expertise you need, it may be a cue to shop around for one who will.


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